Simplicity – That makes your flyer message more delivarable.
Undivided attention to the message, you have about 2-3 seconds of passive attention before they throw your flyer to the bin. Crwoded design drives the brain to work and tunes out. The visual hierachy dictates the action. Strip away the clutter, gain control over what the viewer looks at first, second and last. In a simple design the viewers eye follows the path. 1. The Hook - A single bold headline or striking visual 2. The Value – Brief Sentence or bullet points explaining the “Why” 3. The Action – A Clear , Call to Action (CTA) – like a QR code or Website. If everthing is screaming for attention. ex. Three different fonts, five vibrant colors and blocks of text , nothing gets heard. Cognitive Load Good design minimize cognitive load – the amount of mental effort required to process information. You can squint your eyes(Squint Test) at the flyer and cant immediately tell what its advertising or where to look. Its too complicated. Minimalism , Highend brands and Premium...